PinnedKelsey CohenThis is part of my story.Normally on International Women’s Day I reflect on all the amazing women in my family who were trailblazers in their own right. I had a…Mar 7, 2022Mar 7, 2022
PinnedKelsey CohenSelecting the Right Marketing Automation Platform: Hubspot vs. MarketoChoosing the right marketing automation platform is a daunting and important decision. You need a tool that can scale with your company…Jun 27, 2021Jun 27, 2021
Kelsey CohenAn apology from your white friend“In a racist society, it is not enough to be non-racist, we must be antiracist.” — Angela DavisJun 3, 2020Jun 3, 2020
Kelsey CohenHow to grow with your startup? Understand your value.It is the nature of a startup to be constantly evolving at a dizzying pace. More often than not, what a startup was 3 months ago and what…Nov 21, 2019Nov 21, 2019
Kelsey CohenPractical Inspiration: Trigger Emails as an Intro to Behavioral MarketingThis week I fulfilled a professional career goal of speaking at HubSpot’s INBOUND—which is funny because I am terrified of speaking in…Sep 29, 20171Sep 29, 20171
Kelsey CoheninNewCo ShiftBreaking a team down in order to build it back upAbout 6 months after I was promoted to Director of Marketing at FarmLogs, my team was going through some serious growing pains. We were…Aug 2, 20172Aug 2, 20172
Kelsey CohenWhy I moved back to Michigan when I said I never wouldI never thought I would moved back to Michigan. In fact, when I called my dad to tell him about my final in-person interview at FarmLogs, I…Jul 17, 20172Jul 17, 20172