Kelsey Cohen – Medium

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Kelsey Cohen

This is part of my story.

Normally on International Women’s Day I reflect on all the amazing women in my family who were trailblazers in their own right. I had a…

10 min readMar 7, 2022

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This is part of my story.

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Kelsey Cohen

Selecting the Right Marketing Automation Platform: Hubspot vs. Marketo

Choosing the right marketing automation platform is a daunting and important decision. You need a tool that can scale with your company…

6 min readJun 27, 2021

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Selecting the Right Marketing Automation Platform: Hubspot vs. Marketo

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Kelsey Cohen

An apology from your white friend

“In a racist society, it is not enough to be non-racist, we must be antiracist.” — Angela Davis

4 min readJun 3, 2020

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Kelsey Cohen

How to grow with your startup? Understand your value.

It is the nature of a startup to be constantly evolving at a dizzying pace. More often than not, what a startup was 3 months ago and what…

10 min readNov 21, 2019

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Kelsey Cohen

Practical Inspiration: Trigger Emails as an Intro to Behavioral Marketing

This week I fulfilled a professional career goal of speaking at HubSpot’s INBOUND—which is funny because I am terrified of speaking in…

6 min readSep 29, 2017

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Kelsey Cohen
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NewCo Shift

Breaking a team down in order to build it back up

About 6 months after I was promoted to Director of Marketing at FarmLogs, my team was going through some serious growing pains. We were…

8 min readAug 2, 2017

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Breaking a team down in order to build it back up

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Kelsey Cohen

Why I moved back to Michigan when I said I never would

I never thought I would moved back to Michigan. In fact, when I called my dad to tell him about my final in-person interview at FarmLogs, I…

7 min readJul 17, 2017

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Why I moved back to Michigan when I said I never would

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Kelsey Cohen

Kelsey Cohen

Head of Revenue Operations at PetDesk. Operational leader. Data enthusiast. Culinary adventurer. Artist. Cancer survivor. Ann Arbor, Michigan

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